This is the philosophy under which Marten van Leeuwen started More Circular in 2015.
When he, years before entered the professional work life with an engineering degree, there was not much excitement to be found. During his first ‘sustainable’ job he saw enormous amounts of waste being burnt to generate renewable electricity. A waste of resources and a source of CO2 emissions – there had to be a better way.
The books The Blue Economy and Cradle to Cradle showed a completely different way of thinking and led him in the direction of the circular economy. From that moment Marten followed a straight line in pursuit of his dream: develop processes to transform waste streams into valuable products.